News

Dr. Ann-Katrin Eicke as a guest in the Salesforce podcast on AI

7 Jul 2025

How are companies shaping the AI transformation? And how is our use of ChatGPT and co. changing our thinking and our innovativeness?

How are companies shaping the AI transformation? And how does our use of ChatGPT and co. change our thinking and our innovativeness?

Dr. Ann-Katrin Eicke, Assistant Professor at Prof. Martin Högl's Institute for Leadership and Organization, researches and publishes on these questions.
At the invitation of the technology company Salesforce, Ann-Katrin Eicke recently shared scientific findings from management research on these questions in the podcast “Prompt to Success”.

Among other things, she talks about the state of development of companies when it comes to AI, the introduction of new roles for managing AI and explains the advantages and disadvantages of using AI for human thinking and our problem-solving skills.

Listen directly to the podcast (in German)

We are delighted that research findings from the LMU Munich School of Management continue to provide new impetus for practice!